“High-Tech” may be a stretch…
The average American sits for 7.7 hours per day. An MIT clothing technology startup is out to improve how jeans fit during that lazy time (sitting, reclining, or lying down). Makes sense considering a lot of us go from bed to commuting to cubicles to couch and repeat. FYT Jeans is trying to make all this sitting a bit easier on our bodies with a new design for jeans. Originally an idea for those with disabilities, especially anyone bound to wheelchairs, FYT is expanding its potential market with a goal to deliver jeans for sitting to truck drivers, cubicle workers, bike riders–literally anyone who sits a lot.
Professor Elazer Edelman of MIT and Professor Miguel Carvalho of University of Uminho joined forces through the MIT Portugal program in order to satisfy this niche of disability clothing. According to FYT’s business lead, Jose Estibil of MIT, “These two have a common interest in investigating garments that help people with medical needs.”
In typical MIT fashion, Professor Edelman has a list of credentials longer than a Monday after a long weekend. Professor Carvalho of Portugal’s famed fashion school, is a third generation expert in textiles. This overqualified duo excels in textile engineering, fashion design, anthropometrics, ergonomics, and health care.
It wasn’t until they began pitching the retail giants of the world that they had their “ah ha” moment — anyone who sits a lot would benefit from wearing these pants, not just those with disabilities. These jeans feature a flexible waistband, a special rear zipper allowing one to bend or sit comfortably, and special seams on the knee area to relieve leg pressure and humidity. FYT Jeans are also designed for riding bikes, hanging around the house, or eating way too much Mexican food before returning to the office.
This fashion expert and MIT Professor believe they have designed some of the most comfortable jeans on the market today. This team has 10 days to go on their Kickstarter and about $20,000 left to hit their goal. They are offering the jeans through the Kickstarter for a pledge of $85.
By Kyle Gross
Header image from FYT’s website showing the flexibility of their new jeans. (Courtesy of FYT Jeans)