Why I Created Apparl
Last time I checked, the apparel industry is still a multi-trillion dollar industry, annually. It’s a very important part of global commerce. Hell, clothing is 1/3 of your life’s top three essentials next to food and shelter. Add billions to trillions of dollars more to that equation for Apparl’s inclusion of the jewelry, cosmetics and grooming, haircare, interior design, legal, marketing, real estate and every other job and industry that supports the clothing industry. Remnants of clothing and textile industry Professionals can be found all over the Internet. The problem is, the fashion industry as a whole, didn’t have a Professional home.
Sure, there are websites and platforms like LinkedIn that let you create a profile, network, and join a business forum on their platform along with every other non-fashion industry Professional. Of course, there’s thousands of clothing boutique profiles on the Instagram platform along with every other non-fashion industry business profile. Yes, fashion designers have fan pages on Facebook along with every other non-fashion industry fan page. But therein lies the problem, ladies and gentlemen. The fashion industry is a trillionaire kid being housed by digital foster parents and it’s sharing a room with other digital foster kids. We are in need of a Professional home of our very own.
So with that being said, Apparl wasn’t a want as much as it was a need. We wanted to unify a pretty segmented trillion dollar industry and consolidate it under one roof and onto one platform. That is why I created Apparl. We’re not the Uber of the fashion industry or the Alibaba of the fashion industry. We are the Apparl of the fashion industry. Welcome home.
Alpatrick “Panama” Golphin ~ Founder/CEO of Apparl, LLC.
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